About Us

Hi! I’m Darren New and I am the founder of DNEL Ltd. I worked for Coca Cola Enterprises for over 20 years and I was the Events and Logistics manager for my time there, including for the 2012 London Olympic Games.

During a structural change which moved the Coca Cola Events team to Warwickshire instead of its location in London, I made the decision to step away and change my career path. DNEL Ltd was formed some months later.

Since it’s creation, DNEL Ltd has grown into a specialised logistics company ensuring the safe and professional delivery of marketing and brand assets for high profile companies including Coca Cola Enterprises, The Coca Cola Company, Relentless Energy Drinks, Louis Vuitton, Burberry, Puma and Vue cinemas, Liquid Chefs and Three Mobile.

DNEL Ltd holds an Operators Licence and can run vehicles from small van to Articulated Lorries where required. Our fully secure warehouse is located in Northampton, with approx 6000 sq ft of floor space and a fully contained office to facilitate not just delivery but storage and asset management from within one location.